![]() ![]() ![]() ![]() Today's brief, issued by the London Organising Committee of the Olympic Games, stipulated that the mascots must "be brought to life" in "toy form, on clothing, in film and animation, on the gaming and digital platforms and in physical form". The creation of mascots for the London 2012 Olympic and Paralympic Games will generate income from licensing and merchandising, helping the event's organisers to raise the £2bn needed to stage the event. London 2012 has put out a brief to find a creative agency for the important task of creating mascots to represent the capital's Olympic Games, including issuing guidance that it must "reflect the best of British".
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